Didriksons has a simple philosophy: You do not challenge the elements, you adapt to them. Just like Julius and Hanna Didrikson did, as far back as 1913, when they began making work clothes for all the fishermen in Grundsund. For over a hundred years they have been faithful to their founding principle. To make functional clothing which keeps you dry and comfortable regardless of the weather. Perhaps that's why a hundred years later, it is still the largest Scandinavian brand for rain and functional garments.