Fjällraven is probably the most well known brand of all Scandinavian outdoor product manufacturers. Many of the Fjällraven products are today recognised household names. At least in Sweden most adults recognise the Fjällraven logo and know it to be a quality product. Their rucksack Kånken (Swedish slang for carrier) is the most sold sack ever in Sweden. It is not uncommon for many of the Fjällraven products to be handed down from one generation to the next. This is made possible due to the superb quality and durability of their products. The durability is largely due to their unique G1000 fabric which was originally developed as tent canvas but through adjustments has become the backbone of the Fjällraven collection.