The story of ICANIWILL started with a simple post-it note. When the founder, Gustaf Ollas, put it up on his mirror in the bathroom in Uppsala, Sweden, in 2009 he had no clue that it was the start of a long and successful journey ICANIWILL is a simple mantra, a challenge for yourself and the rest of the world. I can do it and I will do it.
13 hits
ICANIWILL
Men's Training Club Hoodie Red
price€118.94
ICANIWILL
Men's Training Club Vest Red
price€128.86
ICANIWILL
Men's Training Club Hoodie Black
price€118.94
ICANIWILL
Men's Training Club Vest Black
price€128.86
ICANIWILL
Women's Mercury Tank Top White
price€38.69
ICANIWILL
Women's Ultimate Training Zipper Hoodie Black
price€88.19
ICANIWILL
Women's Empowering Open Back Tank Greige
price€31.90
ICANIWILL
Women's Define Logo Seamless Tights Sand/White
price€64.38
ICANIWILL
Classic Sports Bra Black
price€44.64
ICANIWILL
Classic Sports Bra Anthracite
price€44.64
ICANIWILL
Women's Mercury Jacket Black
price€78.37
ICANIWILL
Men's Ultimate Training 1/4 Zip Black
price€78.27
ICANIWILL
Men's Training Club Raglan Long Sleeve Black
price€49.50
The foundation of the business idea was that Gustaf noticed that there were surprisingly few businesses and brands to choose from when looking for workout clothes for the fitness and crossfit world. He quickly realised that there was great potentioal and several opportunities here. In 2014 he moved to the company's first office and received their first shipping of 100 tights - which sold out quickly. 100 tights quickly became 100 more and the spread on social media, combigned with a design that stood out, really accelerated the business.