WearColour is a Swedish lifestyle brand characterized by a playful yet functional approach. Influenced by the streets and developed and formed into technical garments. Street elements are crossed with function to create a raw and rider tailored line of clothing. WearColour brings street style and attitude to the mountain and the demands and functionality of the mountains to the streets.
With a dedicated team of creative and driven friends who form the WearColour family, the Swedish brand develops and builds garments to fit their needs. Without compromising on quality, function, fashion level or attitude, WearColour provides garments rich with details and designed with love for the WearColour family way of living.