The Icebug design really is an eye catcher. There is a clear identity in the colours and designs of the shoes that many people find appealing and which makes a pair of Icebug shoes easily recognisable when spotted in town.
Icebug is a young company, actually started in this century, and is located in Gothenburg. The owners/inventors say that frustration was the driving force which motivated their innovative ideas for the first unique Icebug shoes. Since their inception their products have developed further and today Icebug is recognised for more than just their unique flexible studs.