Ultimate Direction

Ultimate Direction invented the original hydration package. It all started in a garage in 1985 when we started sewing hydrating waist bags three years before anyone else. For the first time in the outdoor industry, Ultimate Direction's inventors allowed runners, hikers, skiers and climbers to carry fuel efficiently. Our heritage and our integrity are second to none. Ultimate Direction is recognized as an integral part of athletes' lives around the world. Since we were founded in 1985, we have continued to design superior technical products.