Houdini is a group of friends from Sweden determined to change the outdoor industry. They have spent the last 25 years creating sustainable alternatives. Together with an odd band of scientists, artists and adventurers, the Houdini design team creates technical, minimalist outdoor apparel that let you experience the wonders of the world without causing harm.
Do good, push boundaries, play hard and have fun – that’s the Houdini way of living. Houdini is a Swedish outdoor brand at the forefront of sustainable performance design that together with an odd band of scientists, artists, designers and adventurers, are pushing the boundaries of how outdoor clothing is made. Every Houdini product is designed with the intention of it making a difference for the end user and for the world, now and in the future. They also believe that less is more – and that versatile product performance, minimalist constructions and timeless aesthetics creates possibilities rather than limitations. A substantial part of Houdini’s products has been transformed from a linear to a circular lifespan. This means most of their products can be recycled and remade through a closed-loop recycling system. To extend product lifetime further and offer alternative ways of consumption Houdini also offer clothing rental, second hand sales and repair services. Together with their customers, Houdini are recycling, renting, repairing and reusing our way to a new, beautiful and sustainable outdoor industry.