Icebug is the Swedish grip expert who makes shoes so that everyone can move safely, both summer and winter. The range includes shoes for running, hiking and everyday adventures and when it comes to studded grip, Icebug is the market leader. Icebug works actively to raise the bar for sustainability in the shoe industry.
Icebug is a young company, actually started in this century, and is located in Gothenburg. The owners/inventors say that frustration was the driving force which motivated their innovative ideas for the first unique Icebug shoes. Since their inception their products have developed further and today Icebug is recognised for more than just their unique flexible studs.