Super.Natural entered the European market in 2012 and they're definitely here to stay. They also take an environmental and social responsibility.
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Super.Natural entered the European market in 2012 and they're definitely here to stay. It's a Chinese label which is a subsidiary company of Shanghai Challenge Textile Ltd., one of the top perfomers in China. With a few exceptions, all the garments from Super.Natural has a merino wool base. The blending with high quality synthetic fabrics results in garments that are durable, moisture wicking, quick drying and extremely comfortable. With the bluesign® accreditation Super.Natural takes an environmental and social responsibility. We like that, a lot!