Designed for exploration.
Crafted to endure.

This fall/winter 2025, we're introducing Haglöfs' enhanced and PFAS-free shell garments. Featuring upgraded functionality and iconic design, these garments are perfect for both versatile outdoor adventures and specific pursuits.

One jacket. Every season.

In northern Norway, daily life is a story of extremes. Mountains dramatically plunge into the sea, fjords carve deep into the land, and weather shifts can happen in a heartbeat. For outdoor enthusiast Ada Dranger, this rugged landscape is both an adventure playground and a mentor. From July to January, Ada experiences a spectrum of conditions: tranquil summer nights, unexpected autumn storms, and midwinter chill that freezes the fjords. Her activities follow the seasons—hiking, climbing, and sailing in the warmer months, switching to skiing and ice climbing as the snow arrives.

All through the fall and winter, Ada has mainly depended on just one shell jacket—the Front Proof Jacket.

"I'm really satisfied with it—it gives me peace of mind in every situation. It feels like a loyal companion. This lets me focus on enjoying the adventure, not worrying about the weather."

Go the distance with GORE-TEX

GORE-TEX blends protection and comfort for any weather. This material promises to be durably waterproof with the assurance GUARANTEED TO KEEP YOU DRY, while remaining breathable and quickly wicking away internal moisture. Its full windproof capability shuts out the cold and retains body heat—keeping you dry, warm, and comfortable.