The true secret of Atomic's success, according to themselves, lies in a detail that is not entirely insignificant: even today, the company is located in the heart of the Alps, in Altenmarkt, where it was founded in 1955. Many employees are from the surrounding area, grew up skiing and live and breathe the sport. For Atomic it is all about how the equipment helps each skier have his or her ultimate skiing experience.
The company's location and the fact that many of Atomic's employees come from the ski resort Altenmark speak for genuine and well-crafted equipment tested in the sport's proper conditions. Skiing is still an essential part of the brand, and those who work at Atomic are, according to themselves, simply dependent on skiing. They always strive to go higher, farther, and ski faster. In short, Atomic is skiing. They believe that skis are not just about shape and design but fundamentally what inspires and defines the people behind the company.
Skis and boots for alpine and cross-country skiing
From Atomic, you will find equipment for all types of skiing, both alpine and cross-country skiing. You will find boots and skis for all types of skiing, from the perfect Vasaloppet ski to alpine skiing on groomed slopes or in powder snow.