The Swedish brand FUBUKI has attracted a large following with its padded, colorful winter boots since it was launched in 2019. Today, the company’s products can be seen on everyone from skiers and sport fishers to directors and polar researchers. Behind the brand are two Swedish friends/skiers whose inspiration for the company’s products comes from what has long been winter fashion on the Japanese island of Hokkaido - a place where the weather places high demands on the local population’s clothing.
