Haglöfs' founder Wiktor Haglöf was born and raised in the harsh Nordic climate. A place with stunning outdoor environment, but weather conditions that sometimes made it hard to enjoy it. That is why he in 1914 made his first backpack: to make the outdoors a little more enjoyable for everyone. Today the company he founded is a leading brand in outdoor clothing, footwear and hardware designed to inspire people to get out there.
Being outdoors meant hard work in the forest or walking long distances over rough terrain to get to school. That’s why Wiktor Haglöf founded his company with the vision to facilitate, simplify and improve life for people who had to be outdoors, not necessarily because they love it, but because it’s part of life. This is an excellent foundation for an outdoor company. Haglöfs' foundation is value-driven and built on reliability, curiosity, and pride. Reliability means you can trust that your Haglöfs products are durable and functional in every way. Curiosity is about the company continuously evaluating itself and striving to become even better, more innovative, and more relevant for its customers. Pride is about the passion for what they do – ensuring that you look better, feel better, and perform better in Haglöfs' gear. When you put it all together, Haglöfs' vision is quite clear: to inspire people to get outdoors, plain, and simple.