Haglöfs' founder Wiktor Haglöf was born and raised in the harsh Nordic climate. A place with stunning outdoor environment, but weather conditions that sometimes made it hard to enjoy it. That is why he in 1914 made his first backpack: to make the outdoors a little more enjoyable for everyone. Today the company he founded is a leading brand in outdoor clothing, footwear and hardware designed to inspire people to get out there.
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Born in Sweden. Created for nature.
Outdoor Performance since 1914
We are not here to conquer nature – we are here to move with it. At Haglöfs, we see nature as a companion. A place to discover, grow in, and be a part of. Since 1914, we have developed equipment that not only withstands the elements but also helps you go further. Further away, deeper in, freer with every step.
We are driven by curiosity and the desire to constantly improve. To create functional and sustainable equipment that makes it easier for you to move in nature – no matter where you are.
Equipment that lets you experience more. Go further, wilder, and freer – in the world's largest playground.