Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Kaha 2 Frost Moc GORE-TEX Oat Milk/Sesame
price€272.90
Hoka
Core Logo Trucker Alabaster
price€35.90
Hoka
Unisex Ora Recovery Slide 3 Black/Black
price€60
Hoka
Unisex Ora Athletic Slide Varsity Navy/White
price€60
Hoka
Men's Kaha 2 Frost Moc GORE-TEX Black / Black
price€200
Hoka
Men's Kaha 2 Frost Moc GORE-TEX Antique Olive/Spruce Green
New
price€200
Hoka
Unisex Ora Athletic Slide Black/White
price€60
Hoka
Unisex Ora Recovery Slide 3 Pepper/Pepper
price€60
Hoka
Unisex Ora Recovery Slide 3 Shifting Sand/Shifting Sand
price€60
Hoka
Men's Topo Logo Short Sleeve Black
price€61.90
Hoka
Women's Kaha 2 Frost Moc GORE-TEX Black/Black
price€272.90
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.