Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Bondi 9 Black / White
price€170
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Hoka
Women's Bondi 9 White / White
price€170
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Women's Tecton X 3 Neon Hoka Citrus / Black
price€275
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Women's Mafate X Neon Hoka Citrus/Neon Rose
price€225
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Women's Arahi 8 Rose Cream/Alabaster
price€150
Hoka
Women's Arahi 8 Black/White
price€150
Hoka
Women's Speedgoat 6 Grey Skies/Cosmic Grey
price€155
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Women's Stinson ATR 7 Truffle Salt / Dark Cedar
price€185
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Women's Kaha 3 GORE-TEX Rouge/Rose Latte
price€240
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Women's Tecton X 3 Mint Fluorite/ Varsity Navy
price€336.90
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Women's Challenger 8 Jade/Cosmic Grey
price€150
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Women's Transport White/White
price€150
Hoka
Women's Kaha 3 GORE-TEX Black/Black
price€240
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Women's Challenger 8 Blush/Dark Cedar
price€150
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Women's Mach 6 Black / White
price€140
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Women's Arahi 8 Oyster Mushroom/Truffle Salt
price€150
Hoka
Women's Speedgoat 6 Black / Neon Hoka Citrus
price€155
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Women's Skyflow Jacket Apricot
price€175.90
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Women's Speedgoat 6 Rouge/Black Cherry
price€155
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Women's Challenger 7 GORE-TEX Raindrop/Grout
price€160
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Women's Bondi 9 Truffle Salt/Sea Glass
price€217.90
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Women's Gaviota 5 Rose Latte/Rose Cream
price€175
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Women's Clifton 10 Black/White
price€150
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Women's Challenger 8 Wide Blush/Dark Cedar
price€150
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.