The best of Scandinavian Outdoor

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Top Scandinavian Brands

Hoka

Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.

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Hoka Men's Bondi 8 Virtual Blue / Swim Day Hoka
Hoka
Men's Bondi 8 Virtual Blue / Swim Day
price€195.90
3
Hoka Unisex Ora Recovery Slide 3 Black/Black Hoka
Hoka
Unisex Ora Recovery Slide 3 Black/Black
price€68.90
3
Hoka Men's Challenger ATR 7 GORE-TEX Black / Solar Flare Hoka
Hoka
Men's Challenger ATR 7 GORE-TEX Black / Solar Flare
price€222.90
Hoka Men's Skyglide Short Outer Space Hoka
Hoka
Men's Skyglide Short Outer Space
price€106.90
Hoka Men's Airolite Run Short Sleeve Cloudless Hoka
Hoka
Men's Airolite Run Short Sleeve Cloudless
price€61.90
Hoka Men's Airolite Run Long Sleeve Black Hoka
Hoka
Men's Airolite Run Long Sleeve Black
price€79.90
Hoka Men's Glide 7'' Short 2-in-1 Black Hoka
Hoka
Men's Glide 7'' Short 2-in-1 Black
price€123.90
Hoka Women's 1/2 Zip Black Hoka
Hoka
Women's 1/2 Zip Black
price€106.90
Hoka Women's Skyflow Jacket Apricot Hoka
Hoka
Women's Skyflow Jacket Apricot
price€177.90
Hoka Women's Skyglide Short Beet Root Hoka
Hoka
Women's Skyglide Short Beet Root
price€106.90
Hoka Men's Airolite Run Tank Cloudless / Marathon Hoka
Hoka
Men's Airolite Run Tank Cloudless / Marathon
price€79.90
Hoka W Airolite Run Tank Cloudless / Marathon Hoka
Hoka
W Airolite Run Tank Cloudless / Marathon
price€70.90
Hoka Women's Airolite Run Top Cloudless Hoka
Hoka
Women's Airolite Run Top Cloudless
price€61.90
Hoka Women's Airolite Run Top Papaya Hoka
Hoka
Women's Airolite Run Top Papaya
price€61.90
Hoka Men's Topo Logo Short Sleeve Black Hoka
Hoka
Men's Topo Logo Short Sleeve Black
price€61.90
Hoka 1153374Women's Topo Logo Short Sleeve Black Hoka
Hoka
1153374Women's Topo Logo Short Sleeve Black
price€61.90
Hoka Men's Topo Logo Short Sleeve Heather Grey Hoka
Hoka
Men's Topo Logo Short Sleeve Heather Grey
price€61.90
Hoka Performance Hat Diva Blue Hoka
Hoka
Performance Hat Diva Blue
price€34.90
Hoka Men's Mach 6 Black / White Hoka
Hoka
Men's Mach 6 Black / White
price€177.90
Hoka Men's Torrent 3 Solar Flare / Lettuce Hoka
Hoka
Men's Torrent 3 Solar Flare / Lettuce
price€176.90
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Hoka Women's Mach 6 Black / White Hoka
Hoka
Women's Mach 6 Black / White
price€177.90
Hoka Men's Clifton 9 Dusk / Illusion Hoka
Hoka
Men's Clifton 9 Dusk / Illusion
price€186.90
4
Hoka Women's Bondi 8 Black / White Hoka
Hoka
Women's Bondi 8 Black / White
price€195.90
5
Hoka Men's Gaviota 5 Black / White Hoka
Hoka
Men's Gaviota 5 Black / White
price€195.90

Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.

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