Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Men's Clifton 10 Yellow Gold/Tidal Wave
price€128
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Unisex Ora Athletic Slide Varsity Navy/White
price€48
Hoka
Men's Bondi 9 Grout/Neon Yuzu
price€144
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Men's Gaviota 5 Oyster Mushroom/Truffle Salt
price€167.12
Hoka
Women's Stinson ATR 7 Rosemary/Fragrant Lilac
price€144
Hoka
Men's Clifton 10 White/White
price€128
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Women's Clifton 10 Black/Black
price€128
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Women's Clifton 10 Vanilla/Birch
price€128
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Women's Arahi 8 Birch/Alabaster
price€128
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Men's Stinson ATR 7 Druzy/Anchor
price€144
Hoka
Women's Bondi 9 Black / Black
price€144
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Unisex Clifton 10 Crew Run Sock White
price€16
Hoka
Unisex Clifton 10 Crew Run Sock Lava
price€16
Hoka
Unisex Bondi 9 Crew Run Sock Electric Rose
price€16
Hoka
Men's Gaviota 6 Midnight Blue/Faded Navy
price€144
Hoka
Women's Rocket X Trail Neon Yuzu/Neon Flame
price€200
Hoka
Women's Clifton 10 Wide Lilac Cream/Tangerine Glow
price€128
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Women's Race Day Singlet Alabaster Flare
price€64
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Men's Bondi 9 Wide Neon Yuzu/Sunlight
price€144
Hoka
Men's Challenger 8 Faded Navy/Pampass Grass
price€120
Hoka
Men's Mach 7 Cobalt Blue/Neon Green
price€128
Hoka
Women's Clifton 10 Wide Black/White
price€128
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Men's Speedgoat 6 GORE-TEX Black/Outer Orbit
price€144
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Women's Speedgoat 7 Persimmon/Neon Yuzu
price€132
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.