Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Men's Challenger 8 GORE-TEX Black/Carbon Black
price€136
Hoka
Men's Tecton X 3 Squid Ink / Neon Flame
price€200
Hoka
Women's Speedgoat 6 Mid GORE-TEX Asteroid/Cosmic Grey
price€160
Hoka
Women's Challenger 8 GORE-TEX Black/Carbon Black
price€136
Hoka
Women's Bondi 9 Glimmering Blue/Overcast
price€144
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Hoka
Women's Arahi 8 Wide Black/White
price€128
Hoka
Women's Challenger 8 Alabaster / Burnt Red
price€120
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Hoka
Men's Speedgoat 6 GORE-TEX Black/Outer Orbit
price€144
Hoka
Unisex Ora Athletic Slide Varsity Navy/White
price€48
Hoka
Men's Clifton 9 GORE-TEX Gravel/Eggshell
price€136
Hoka
Men's Speedgoat 7 Kiwi/Neon Yuzu
price€132
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Hoka
Women's Speedgoat 7 Black/White
price€132
Hoka
Men's Gaviota 6 Midnight Blue/Faded Navy
price€144
Hoka
Women's Gaviota 6 Sea Glass/Sage
price€144
Hoka
Women's Clifton 10 Wide Lilac Cream/Tangerine Glow
price€128
Hoka
Men's Mach 7 Black/White
price€128
Hoka
Men's Speedgoat 7 Bay Leaf/Sea Glass
price€132
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Hoka
Women's Speedgoat 7 Berry Jam/Starlight Glow
price€132
Hoka
Men's Arahi 8 Alabaster/Birch
price€128
Hoka
Women's Challenger 8 Ambient Blue/Blueberry
price€120
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Hoka
Women's Bondi 9 Wide Black/White
price€144
Hoka
Men's Bondi 9 Wide Black/White
price€144
Hoka
Men's Speedgoat 7 Black/White
price€132
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Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.