Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Stinson ATR 7 Blush / Rose Latte
price€144
Hoka
Women's Stinson ATR 7 Truffle Salt / Dark Cedar
price€144
Hoka
Women's Challenger 8 GORE-TEX Cement/Gravel
price€136
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Women's Rincon 4 Wide Black/White
price€100
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Women's Speedgoat 6 Feldspar/Blue Twilight
price€159.92
Hoka
Men's Clifton 10 X-Wide Black/Black
price€128
Hoka
Men's Stinson ATR 7 Slate Blue/Asphalt Grey
price€144
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Women's Bondi 9 Lilac Cream/Tangerine Glow
price€144
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Hoka
Men's Arahi 8 Alabaster/Birch
price€128
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Hoka
Men's Mach 6 Black/White
price€112
Hoka
Women's Clifton 9 GORE-TEX Black / Black
price€136
Hoka
Women's Clifton 10 Wide Black/White
price€128
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Women's Mach X 3 Neon Rose/Neon Tangerine
price€152
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Women's Tecton X 3 Neon Hoka Citrus / Black
price€220
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Men's Mafate 5 Tidal Wave/Mustard Seed
price€152
Hoka
Women's Mach 7 Lilac Cream/Tangerine Glow
price€128
Hoka
Women's Mach 6 Black / White
price€112
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Men's Gaviota 5 Oyster Mushroom/Truffle Salt
price€167.12
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Men's Mafate X Black/Skyward Blue
price€180
Hoka
Men's Mach X 3 White/Neon Tangerine
price€152
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Women's Bondi 9 Lingonberry/Cranberry
price€144
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Men's Stinson ATR 7 Druzy/Anchor
price€144
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Men's Speedgoat 6 GORE-TEX Sea Glass/Fern
price€144
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Men's Clifton 10 Putty/Grout
price€128
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Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.