Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Unisex Invisible Sock 3 Pack Dawn Light/Luna Moth/Starlight Glow
price€29.52
Hoka
Women's Challenger 7 GORE-TEX Raindrop/Grout
price€128
Hoka
Men's Mach 6 Clear Sea/Sea Water
price€112
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Men's Arahi 8 Truffle Salt/Oyster Mushroom
price€128
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Women's Mafate 5 Neon Rose/Black
price€152
Hoka
Men's Challenger 8 Wide Maple/Cardamom
price€120
Hoka
Men's Tecton X 3 Tart Apple/Blue Twilight
price€269.52
Hoka
Women's Mach X 3 Neon Rose/Neon Tangerine
price€152
Hoka
Men's Skyward X Frost/Lupine
price€180
Hoka
Men's Glide 7'' Short 2-in-1 Black
price€98.32
Hoka
Women's Airolite Run Tank Cloudless / Marathon
price€49.52
Hoka
Women's Challenger 8 Neon Rose/Black
price€120
Hoka
Women's Speedgoat 6 Rouge/Black Cherry
price€124
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Hoka
Men's Challenger 8 Maple/Cardamom
price€120
Hoka
Men's Gaviota 5 Black / White
price€167.12
Hoka
Men's Mach 6 Black/White
price€112
Hoka
Women's Challenger 7 GORE-TEX Black/Black
price€128
Hoka
Men's Speedgoat 6 Skyward Blue/Black
price€124
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Hoka
Men's Mafate 5 Skyward Blue/Black
price€152
Hoka
Men's Speedgoat 6 Fern/Asphalt Grey
price€124
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Men's Tecton X 3 Neon Hoka Citrus / Black
price€200
Hoka
Women's Mafate 5 Skyward Blue/Black
price€152
Hoka
Men's Speedgoat 6 Mid GORE-TEX Sea Moss/Oat Milk
price€160
Hoka
Women's Mach X 2 Wide Black/Electric Aqua
price€189.52
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.