Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Bondi 9 Lingonberry/Cranberry
price€144
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Hoka
Men's Mach 7 Frost/Neon Yuzu
price€128
Hoka
Women's Gaviota 5 Harbor Mist Rose Gold
price€140
Hoka
Women's Rincon 4 Wide Black/White
price€100
Hoka
Women's Challenger 7 GORE-TEX Raindrop/Grout
price€128
Hoka
Men's Speedgoat 6 Black/Neon Rose
price€124
Hoka
Men's Speedgoat 7 Wide Black/White
price€132
Hoka
Men's Gaviota 5 Black / White
price€167.12
Hoka
Women's Clifton 10 Beech Wood/Rose Cream
price€128
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Hoka
Women's Clifton 9 Black/Rose Gold
price€142.32
Hoka
Men's Bondi 9 Wide Black/Black
price€144
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.