Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Men's Speedgoat 6 Black/Stardust
price€159.92
Hoka
Women's Airolite Run Tank Cloudless / Marathon
price€49.52
Hoka
Women's Mafate X Neon Hoka Citrus/Neon Rose
price€180
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Men's Speedgoat 6 Putty/Blue Twilight
price€159.92
Hoka
Men's Mach X 3 Neon Hoka Citrus/Neon Lime
price€152
Hoka
Women's Challenger 8 Neon Rose/Black
price€120
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Women's Speedgoat 6 Grey Skies/Cosmic Grey
price€124
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Women's Challenger 8 Blush/Dark Cedar
price€120
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Men's Gaviota 5 Black / White
price€167.12
Hoka
Women's Challenger 7 GORE-TEX Black/Black
price€128
Hoka
Men's Mach 6 Black/White
price€112
Hoka
Women's Speedgoat 6 Black / Neon Hoka Citrus
price€124
Hoka
Men's Speedgoat 6 Mid GORE-TEX Sea Moss/Oat Milk
price€160
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Women's Speedgoat 6 Wide Grey Skies / Cosmic Grey
price€124
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Men's Skyward X Frost/Lupine
price€180
Hoka
Women's Arahi 8 Oyster Mushroom/Truffle Salt
price€128
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Hoka
Women's Mach X 2 Wide Black/Electric Aqua
price€189.52
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Women's Mafate X Feldspar/Mountain Fog
price€180
Hoka
Men's Arahi 8 Stardust/Cosmic Grey
price€128
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Women's Gaviota 5 Harbor Mist Rose Gold
price€140
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Women's Rincon 4 Wide Black/White
price€100
Hoka
Women's Speedgoat 6 Feldspar/Blue Twilight
price€159.92
Hoka
Women's Arahi 8 Rose Cream/Alabaster
price€128
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Women's Clifton 10 Wide Carnation/Starlight Glow
price€128
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Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.