Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Men's Gaviota 5 Oyster Mushroom/Truffle Salt
price€167.12
Hoka
Men's Kaha 3 GORE-TEX Black/Black
price€184
Hoka
Unisex Clifton 10 Crew Run Sock Electric Rose
price€16
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Unisex Bondi 9 Crew Run Sock Electric Rose
price€16
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Men's Bondi 9 White / White
price€144
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Men's Arahi 8 Wide Black/Black
price€128
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Men's Transport Black/Alabaster
price€120
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Unisex Ora Recovery Slide 3 Pepper/Pepper
price€48
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Men's Infini Hike Tc Sea Moss/Oat Milk
price€104
Hoka
Men's Kaha 2 Frost GORE-TEX Black/Black
price€208
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Men's Kaha 2 Frost Moc GORE-TEX Antique Olive/Spruce Green
price€160
Hoka
Men's Speedgoat 6 Black/Stardust
price€159.92
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Men's Mach 6 Clear Sea/Sea Water
price€112
Hoka
Men's Arahi 8 Truffle Salt/Oyster Mushroom
price€128
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Men's Challenger 8 Wide Maple/Cardamom
price€120
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Men's Tecton X 3 Tart Apple/Blue Twilight
price€269.52
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Men's Skyward X Frost/Lupine
price€180
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Men's Glide 7'' Short 2-in-1 Black
price€98.32
Hoka
Men's Challenger 8 Maple/Cardamom
price€120
Hoka
Men's Gaviota 5 Black / White
price€167.12
Hoka
Men's Mach 6 Black/White
price€112
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Men's Speedgoat 6 Skyward Blue/Black
price€124
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Men's Mafate 5 Skyward Blue/Black
price€152
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Men's Speedgoat 6 Fern/Asphalt Grey
price€124
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Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.