Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Men's Speedgoat 6 Mid GORE-TEX Sea Moss/Oat Milk
price€160
Hoka
Unisex Ora Recovery Slide 3 Pepper/Pepper
price€48
Hoka
Men's Transport Black/Alabaster
price€120
Hoka
Men's Kaha 2 Frost GORE-TEX Black/Black
price€208
Hoka
Men's Kaha 3 GORE-TEX Black/Black
price€184
Hoka
Men's Mafate X Black/Skyward Blue
price€180
Hoka
Men's Mach 7 Frost/Neon Yuzu
price€128
Hoka
Men's Speedgoat 6 Black/Neon Rose
price€124
Hoka
Men's Speedgoat 7 Wide Black/White
price€132
Hoka
Men's Gaviota 5 Black / White
price€167.12
Hoka
Men's Bondi 9 Wide Black/Black
price€144
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.