Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Clifton 10 Sea Glass / Neon Flame
price€128
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Hoka
Women's Rincon 4 Black/White
price€104
Hoka
Women's Clifton 10 White/White
price€128
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Hoka
Women's Arahi 8 Black/White
price€128
Hoka
Women's Kaha 3 GORE-TEX Rouge/Rose Latte
price€184
Hoka
Women's Speedgoat 6 Mid GORE-TEX Asteroid/Cosmic Grey
price€160
Hoka
Women's Kaha 3 Low GORE-TEX Vanilla/Mint Fluorite
price€168
Hoka
Women's Transport Black/Black
price€120
Hoka
Women's Arahi 8 Wide Black/White
price€128
Hoka
Women's Challenger 8 Alabaster / Burnt Red
price€120
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Hoka
Women's Speedgoat 7 Black/White
price€132
Hoka
Women's Gaviota 6 Sea Glass/Sage
price€144
Hoka
Women's Clifton 10 Wide Lilac Cream/Tangerine Glow
price€128
Hoka
Women's Speedgoat 7 Berry Jam/Starlight Glow
price€132
Hoka
Women's Challenger 8 Ambient Blue/Blueberry
price€120
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Hoka
Women's Bondi 9 Wide Black/White
price€144
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.