Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Mach 6 Black / White
price€112
Hoka
Women's Anacapa 2 Mid GORE-TEX Dune/Ice Flow
price€211.12
Hoka
Women's Arahi 8 Rose Cream/Alabaster
price€128
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Hoka
Women's Challenger 8 Jade/Cosmic Grey
price€120
Hoka
Women's Stinson ATR 7 Blush / Rose Latte
price€144
Hoka
Women's Speedgoat 6 Feldspar/Blue Twilight
New
price€159.92
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Hoka
Women's Speedgoat 6 Grey Skies/Cosmic Grey
price€124
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Hoka
Women's Challenger 8 Blush/Dark Cedar
price€120
Hoka
Women's Challenger 8 Wide Blush/Dark Cedar
price€120
Hoka
Women's Kaha 3 GORE-TEX Mountain Fog/Druzy
price€184
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Women's Kaha 3 Low GORE-TEX Vanilla/Mint Fluorite
price€168
Hoka
Women's Arahi 8 Oyster Mushroom/Truffle Salt
price€128
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Hoka
Women's Rincon 4 Black/White
price€104
Hoka
Women's Rincon 4 Wide Black/White
price€100
Hoka
Women's Challenger 7 GORE-TEX Raindrop/Grout
price€128
Hoka
Women's Mafate 5 Neon Rose/Black
price€152
Hoka
Women's Transport GORE-TEX Black/Black
price€140
Hoka
Women's Mach X 3 Neon Rose/Neon Tangerine
price€152
Hoka
Women's Anacapa 2 Mid GORE-TEX Black/Black
price€211.12
Hoka
Women's Kaha 2 Frost Moc GORE-TEX Oat Milk/Sesame
price€160
Hoka
Women's Airolite Run Tank Cloudless / Marathon
price€49.52
Hoka
Women's Challenger 8 Neon Rose/Black
price€120
Hoka
Women's Speedgoat 6 Rouge/Black Cherry
price€124
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Women's Challenger 7 GORE-TEX Black/Black
price€128
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.