Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Mach 6 Jadeite/Alpine Blue
price€140
Hoka
Women's Challenger 8 Neon Rose/Black
price€150
Hoka
Women's Rincon 4 Wide Black/White
price€125
Hoka
Women's Speedgoat 6 Moonlight/Thunder Cloud
New
price€199.90
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Women's Arahi 7 Blue Spark/Snow Melt
price€150
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Women's Arahi 7 Starlight Glow/Yuzu
price€150
Hoka
Women's Bondi 9 Black / Black
price€170
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Women's Bondi 9 Rose Latte/Rose Cream
price€217.90
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Women's Clifton 10 Wide Rose Cream / Dried Rose
price€150
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Women's Mafate X Feldspar/Mountain Fog
price€225
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Women's Trail Code GORE-TEX Blue Glass / Coastal Shade
price€265.90
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Women's Transport Black/Black
price€150
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Women's Transport Eggnog/Eggnog
price€150
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Women's Anacapa 2 Mid GORE-TEX Green Moss / Agave
price€254.90
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Women's Mach X 2 Wide Black/Electric Aqua
price€236.90
Hoka
Women's Arahi 7 Black/White
price€150
Hoka
Women's Clifton 10 Wide Carnation/Starlight Glow
price€150
Hoka
Women's Bondi 9 Starlight Glow/Starlight Glow
price€170
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Women's Clifton 10 Rose Cream/Dried Rose
price€150
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Women's Challenger 7 GORE-TEX Black/Black
price€160
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Women's Clifton 9 Black/Rose Gold
price€177.90
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.