Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Clifton 10 Wide Lilac Cream/Tangerine Glow
price€128
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Women's Race Day Crop Bra Alabaster Flare
price€64
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Women's Clifton 10 Black/Black
price€128
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Women's Arahi 8 Birch/Alabaster
price€128
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Women's Speedgoat 6 Mid GORE-TEX Asteroid/Cosmic Grey
price€160
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Women's Kaha 2 Frost Moc GORE-TEX Oat Milk/Sesame
price€160
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Women's Kaha 3 Low GORE-TEX Vanilla/Mint Fluorite
price€168
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Women's Rincon 4 Black/White
price€104
Hoka
Women's Clifton 9 GORE-TEX Eggshell / Khaki
price€136
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Women's Clifton 10 Sea Glass / Neon Flame
price€128
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Women's Speedgoat 7 Persimmon/Neon Yuzu
price€132
Hoka
Women's Race Day Singlet Alabaster Flare
price€64
Hoka
Women's Clifton 10 Black/Rose Gold
price€128
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Women's Challenger 8 Ambient Blue/Blueberry
price€120
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Women's Challenger 8 Stucco/Asphalt Grey
price€120
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Women's Anacapa 2 Mid GORE-TEX Dune/Ice Flow
price€211.12
Hoka
Women's Tecton X 3 Mint Fluorite/ Varsity Navy
price€269.52
Hoka
Women's Kaha 3 GORE-TEX Rouge/Rose Latte
price€184
Hoka
Women's Clifton 10 Wide Sea Glass/Neon Flame
price€128
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Women's Stinson ATR 7 Blush / Rose Latte
price€144
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Women's Stinson ATR 7 Truffle Salt / Dark Cedar
price€144
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Women's Challenger 8 GORE-TEX Cement/Gravel
price€136
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Women's Rincon 4 Wide Black/White
price€100
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Women's Speedgoat 6 Feldspar/Blue Twilight
price€159.92
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.