Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Speedgoat 7 Berry Jam/Starlight Glow
price€132
Hoka
Women's Challenger 8 Black / Pink Opal
price€120
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Hoka
Women's Kaha 3 GORE-TEX Fragrant Lilac/Lilac Cream
price€184
Hoka
Women's Bondi 9 Black/Rose Gold
price€144
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Women's Speedgoat 7 Black/White
price€132
Hoka
Women's Gaviota 6 Birch/Yellow Gold
price€144
Hoka
Women's Gaviota 6 Sea Glass/Sage
price€144
Hoka
Women's Arahi 8 Black/White
price€128
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Women's Clifton 10 Lilac Cream / Tangerine Glow
price€128
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Women's Clifton 10 Soaring Blue / Frost
price€128
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Women's Clifton 10 Black/White
price€128
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Women's Clifton 10 Vanilla/Birch
price€128
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Women's Bondi 9 Neon Yuzu/Sunlight
price€144
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Women's Bondi 9 Wide Vanilla/Birch
price€144
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Women's Arahi 8 Lilac Cream/Neon Cantaloupe
price€128
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Women's Arahi 8 Sunlight/Neon Yuzu
price€128
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Hoka
Women's Clifton 10 White/White
price€128
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Women's Clifton 10 Birch/Alabaster
price€128
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Women's Arahi 8 Wide Black/White
price€128
Hoka
Women's Mach X 3 Neon Yuzu/Squid Ink
price€152
Hoka
Women's Mafate X Berry Jam/Squid Ink
price€180
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Women's Mafate 5 Midnight Blue/Starlight Glow
price€152
Hoka
Women's Transport 2 Alabaster/Alabaster
price€120
Hoka
Women's Clifton 10 Wide Birch/Alabaster
price€128
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Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.