Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Speedgoat 6 Mid GORE-TEX Asteroid/Cosmic Grey
price€200
Hoka
Women's Clifton 10 Wide Black/White
price€150
Hoka
Women's Mafate 5 Neon Rose/Black
price€185
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Women's Clifton 10 Vanilla/Birch
price€150
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Women's Clifton 10 White/White
price€150
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Women's Stinson ATR 7 Blush / Rose Latte
price€185
Hoka
Women's Speedgoat 6 Wide Grey Skies / Cosmic Grey
price€155
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Women's Speedgoat 6 Feldspar/Blue Twilight
price€199.90
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Women's Kaha 3 Low GORE-TEX Vanilla/Mint Fluorite
price€210
Hoka
Women's Clifton 10 Black/Black
price€150
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Women's Clifton 10 Black/Rose Gold
price€150
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Women's Bondi 9 Wide Black/White
price€170
Hoka
Women's Mach X 3 Neon Rose/Neon Tangerine
price€190
Hoka
Women's Mafate 5 Skyward Blue/Black
price€185
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Women's Kaha 3 GORE-TEX Mountain Fog/Druzy
price€240
Hoka
Women's Speedgoat 6 Cosmic Grey / Alabaster
price€199.90
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Women's Mach 6 Rose Latte / Blush
price€140
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Women's Gaviota 5 Harbor Mist Rose Gold
price€175
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Women's Transport GORE-TEX Black/Black
price€175
Hoka
Women's Rincon 4 Black/White
price€130
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Women's Hopara 2 Cream / Cedar 2
price€175.90
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Women's Anacapa 2 Mid GORE-TEX Black/Black
price€263.90
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Women's Kaha 2 Frost Moc GORE-TEX Oat Milk/Sesame
price€200
Hoka
Women's Airolite Run Tank Cloudless / Marathon
price€61.90
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.