Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Women's Arahi 8 Oyster Mushroom/Truffle Salt
price€150
Hoka
Men's Skyward X Frost/Lupine
price€225
Hoka
Men's Bondi 9 Black / White
price€170
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Women's Skyflow Jacket Apricot
price€175.90
Hoka
Men's Clifton 10 Wide Black/White
price€150
Hoka
Men's Clifton 10 Black/White
price€150
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Hoka
Women's Speedgoat 6 Black / Neon Hoka Citrus
price€155
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Women's Challenger 7 GORE-TEX Raindrop/Grout
price€160
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Men's Speedgoat 6 GORE-TEX Sea Glass/Fern
price€170
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Women's Bondi 9 Truffle Salt/Sea Glass
price€217.90
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Unisex Ora Athletic Slide Varsity Navy/White
price€60
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Unisex Ora Athletic Slide Black/White
price€60
Hoka
Women's Speedgoat 6 Rouge/Black Cherry
price€155
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Women's Gaviota 5 Rose Latte/Rose Cream
price€175
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Men's Mach 6 Black/White
price€140
Hoka
Women's Clifton 10 Black/White
price€150
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Men's Clifton 10 Alpine Blue/Foggy Night
price€150
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Hoka
Women's Clifton 10 Wide Black/White
price€150
Hoka
Unisex Invisible Sock 3 Pack Dawn Light/Luna Moth/Starlight Glow
price€36.90
Hoka
Men's Speedgoat 6 Fern/Asphalt Grey
price€155
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Women's Mafate 5 Neon Rose/Black
price€185
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Unisex Clifton 10 Crew Run Sock Electric Rose
price€27.90
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Women's Speedgoat 6 Mid GORE-TEX Asteroid/Cosmic Grey
price€200
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Women's Challenger 8 Wide Blush/Dark Cedar
price€150
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.