Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Men's Rincon 4 Frost/Skyward Blue
price€104
Hoka
Women's Mafate X Feldspar/Mountain Fog
price€180
Hoka
Men's Infini Hike Tc Blue Twilight/Pea Green
price€104
Hoka
Women's Mach 6 Jadeite/Alpine Blue
price€112
Hoka
Women's Speedgoat 6 Wide Grey Skies / Cosmic Grey
price€124
Hoka
Women's Gaviota 5 Harbor Mist Rose Gold
price€140
Hoka
Men's Anacapa 2 Mid GORE-TEX Deep Umber/Stardust
price€156
Hoka
Men's Anacapa 2 Mid GORE-TEX Sea Moss/Oat Milk
price€156
Hoka
Women's Speedgoat 6 Moonlight/Thunder Cloud
price€159.92
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Women's Clifton 10 Wide Carnation/Starlight Glow
price€128
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Hoka
Men's Speedgoat 6 Black/Neon Rose
price€124
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Hoka
Women's Speedgoat 6 Rouge/Black Cherry
price€124
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Hoka
Women's Bondi 9 Rose Latte/Rose Cream
price€174.32
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Hoka
Women's Clifton 10 Rose Cream/Dried Rose
price€128
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Men's Challenger 8 Maple/Cardamom
price€120
Hoka
Men's Clifton 10 Raw Linen/Stone
price€128
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Hoka
Women's Clifton 10 Wide Rose Cream / Dried Rose
price€128
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Women's Clifton 9 Black/Rose Gold
price€142.32
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.