Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Men's Stinson ATR 7 Mountain Fog / Blue Twilight
price€180
Hoka
Women's Bondi 9 Vanilla / Birch
price€170
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Hoka
Women's Clifton 10 White/Cielo Blue
price€160
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Women's Clifton 10 Wide Carnation/Starlight Glow
price€150
Hoka
Men's Clifton 10 X-Wide Black/Black
price€150
Hoka
Women's Bondi 9 Starlight Glow/Starlight Glow
price€170
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Women's Clifton 10 Rose Cream/Dried Rose
price€150
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Men's Clifton 10 Raw Linen/Stone
price€150
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Hoka
Women's Clifton 9 Black/Rose Gold
price€177.90
Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.