Hoka One One was the first shoe brand to launch "oversized" midsoles and was founded in France in 2009 but today has American owners. Hoka shoes and running shoes are made for all types of runners, from joggers to competitive runners, and have become hugely successful due to their special soles.
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Hoka
Men's Clifton 10 Sage/Neon Flame
price€128
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Hoka
Men's Clifton 10 Yellow Gold/Tidal Wave
price€128
3
Hoka
Women's Challenger 8 GORE-TEX Fragrant Lilac/Berry Mauve
price€136
Hoka
Women's Challenger 7 GORE-TEX Black/Black
price€128
Hoka
Men's Clifton 10 Wide Sage/Neon Flame
price€128
Hoka
Men's Challenger 8 Bay Leaf/Sage
price€120
Hoka
Men's Challenger 8 Faded Navy/Pampass Grass
price€120
Hoka
Men's Challenger 8 Wide Faded Navy/Pampas Grass
price€120
Hoka
Men's Gaviota 6 Wide Midnight Blue/Faded Navy
price€144
Hoka
Women's Clifton 10 Beech Wood/Rose Cream
price€128
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Hoka
Men's Clifton 9 GORE-TEX Black/Black
price€136
Hoka
Men's Clifton 10 Black/White
price€128
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Hoka was founded in France in 2009 but is now a U.S. owned. The name means "to fly down the mountain" and the concept was born during an ultramarathon on Etna in Sicily, when Frenchman Jean-Luc Diard discovered that he could run faster downwards thanks to the extra cushion the soft volcanic sand gave. He decided to design a shoe that had this experience built-in.